A reliable new partner arrives to champion users’ futures

Money Forward, Inc., is pleased to announce the birth of “me:mo,” the official mascot for the Money Forward Group. The official character will debut today on the service website for the personal finance management tool “Money Forward ME,” with plans to expand its presence across various platforms in the future.

■Background on me:mo’s birth
In line with its Vision, “Becoming the financial platform for all,” Money Forward is committed to resolving the financial challenges of all individuals and businesses. The official mascot, me:mo, was introduced to foster a close relationship with many users across Money Forward’s wide range of services. Its design draws inspiration from the company’s symbol mark and corporate colors.

■About “me:mo,” the Money Forward Group’s official mascot

Personality
・Always positive
・Enjoys helping people who are chasing their dreams
・Wants to encourage everyone moving forward

Charming features
・A round, cuddly body inspired by the Money Forward symbol mark, and an upward-waving head crest

Qualifications
・Level 1 bookkeeping certification

■ About Money Forward, Inc.
Money Forward, Inc. is the leading SaaS/Fintech company from Japan, listed on the Prime Section of the Tokyo Stock Exchange (3994.T). We mainly provide B2B SaaS such as online bookkeeping, HR management, contract management, and payroll; now serving more than 414,000 paying customers nationwide. Our consumer-facing service for personal finance management (PFM) now has 17.3M users.
URL https://corp.moneyforward.com/en/

* All company names and product/service names (including logos) are trademarks or registered trademarks of their respective owners.

For further information, please contact:
PR Division, Money Forward, Inc.
Email:pr@moneyforward.co.jp