Society Forward
We believe creating a better society is essential for achieving our Mission. We will strive to realize “Society Forward” by contributing to DX of society through co-creation with a wide range of partners, activities to realize better social systems, and implementation of eco-friendly management.
Contribute to DX of Society with Diverse Partners
Our Approach
In recent years, rapid change in business environment has accelerated the digital transformation (DX) initiatives to enhance corporate competitiveness and improve productivity. Our business is promoted with a wide range of partners including financial institutions, accounting firms, corporations and chambers of commerce and industry across Japan. We aim to continue our contribution to DX of society by building a solid ecosystem with diverse partners. These initiatives also contribute to the achievement of SDGs Goal 8, 12, and 17.
Key Initiatives
Promotion of DX with a wide range of business partners including financial institutions, accounting firms, corporations and chambers of commerce and industry across Japan

Promoting Activities to Realize a Better Social System
Our Approach
Our Group leads institutional reform through various initiatives, including policy proposals at government-organized councils and research, analysis, and public-facing insights generated by the Money Forward Institute of Economic Research. Leveraging unique data assets and economic expertise, it aims to: (1) enable consumers and businesses to make more informed decisions, and (2) support improved public decision-making that drives societal progress.
We also promote the development of an innovation-driven financial ecosystem through participation and leadership in industry associations such as the Fintech Association of Japan and the Japan Association for Financial APIs. In addition, we host extracurricular classes, events, and user community activities related to financial literacy, helping people across all generations engage with money in a meaningful way.
These initiatives also contribute to the achievement of SDGs Goal 4, 10, and 17.
Key Initiatives
Research, Analysis, and Policy Advocacy
- ・Operation of the Money Forward Institute of Economic Research
・Reorganized from the “Money Forward Fintech Institute,” which has been active since 2015, the Money Forward Institute of Economic Research now functions as a think tank dedicated to addressing a broader range of social challenges.
*For details on the Money Forward Institute of Economic Research, click here. - ・Contributing to Policy Design and Impact Evaluation Through Data Utilization
・We support government policy evaluation and economic analysis by providing aggregated, anonymized data—for example, contributing data for subsidy-effect estimation in the Cabinet Office’s Annual Economic and Fiscal Report and collaborating on research with the Bank of Japan. - ・Supporting Informed Decision-Making for Consumers and Businesses
・We publish proprietary indicators and reports that help individuals and businesses make sound decisions, such as original analyses on household food expenditure levels.
<Initiatives in the Past>
- ・Money Forward Starting from Age 18, a project aimed at improving financial literacy
- ・Money School targeting nurseries
- ・Kids Money Program by Money Forward
- ・Joint development and hosting of events using Money Quest, a card game for learning about money
- ・Money Forward × SOZOW Online “money” activity for kids and their parents
- ・Money program for active athletes
- ・Financial online event for new adults
- ・Financial education project ‘Katariba Online for Teens with Money Forward‘ in collaboration with NPO Sailor
- ・Conducted a lecture at Nagasaki Prefectural Kibogaoka High School for special support school
- ・“Easy Checklist for Financial Preparedness for Disasters” Released
- ・“MoneyForward Business Card” Sponsor Points Can Be Donated to Social Contribution Organizations and Sports Organizations
- * Links above are only available in Japanese.
- ・Donations to non-profit organizations (school corporations and NPOs), etc. (FY2025: 0.18 million yen)

Practice Environmentally Friendly Management
Our Approach
Money Forward Group is working on reducing the movement of people and the use of paper resources by introducing remote work and shifting to cloud-based business operations including for internal memorandum, settlement of expenses, and contracting.
We believe that we can achieve more eco-friendly society with paperless back office operation. We will continue to implement environment friendly management by further promoting the reduction of movement of people and the use of paper through business growth and review of internal operations.
These initiatives also contribute to the achievement of SDGs Goal 15.
Key Initiatives
For our major environmental initiatives, please refer to “For disclosure based on TCFD” in the Risk Management page.






